Roar earrings is a brand I created with Jemma Hayman. We created hand-made polymer clay earrings and marketed them as part of an inclusive, diverse brand.
We wanted the overall brand feel to be high-fashion and professional. This essence is communicated through the sleek, minimal design of the logo I created. I used a fine sans serif font as we wanted the models and the earrings to be the main focus throughout the brand imagery.
I designed the layout of our brochure, again the design was very minimal so that the images and earrings could speak for themselves. We used a diverse range of models to represent our brand values of self-expression, uniqueness, and representation.