As part of the creative entrepreneurship minor we were supplied with a grant to launch a small business for the AUT Market Day. The company we started sold original screenprinted T-shirts to raise money for the Rainbow Youth Charity. 

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The brand, Spectrum, is young, inclusive, and socially responsible. The name 'Spectrum' relates to the fluidity of gender and sexuality. My logo design incorporates a diamond, which is used to display light spectrum, and also represents the importance of individuality.

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The choice to use paper bags and cardboard tags reduced our plastic waste. This reinforces our brand values. I used a hand-cut Lino print to embellish the bags. Each reproduction varies slightly, emphasising the beauty of uniqueness.