The Kiwi Experience
Kiwi Experience is a flexible bus service that allows tourists to have an authentic New Zealand adventure.
In a team of three us developed a brand book outlining the brand values, communication, and visual style. We designed the new brand image to appeal to the target market and reflect the energetic nature of the Kiwi Experience.
The new logo we developed is more expressive, better representing the brand essence. The logo is accompanied by a system of ‘location text’. I created this pattern as a reoccurring motif used throughout the brand collateral, such as the merchandise and stationary (both of which I designed). It comprises all the regions the Kiwi Experience travels to.