Singha AR Filter
As part of my work at The Teeth Singapore I designed an AR Filter for a promotional partnership between Singha and Chelsea. I was tasked with utilising Cambodia's love for soccer and ensuring the two brands had equal representation in the final design.
The filter contained a selection of branded faceprint and headband options, each incorporating brand elements of Singha and Chelsea. The interactive roar-o-meter fills as the user opens their mouth. Each of these elements work to develop an association between soccer and drinking Singha.
The filter was part of a facebook competition where entrants had to upload a photo/video of themselves in order to win a prize. It was used over 10,000 times, with more than 200 entries across three countries including Cambodia and Vietnam.
View the post here.