Singha AR Filter

As part of my work at The Teeth Singapore I designed an AR Filter for a promotional partnership between Singha and Chelsea. I was tasked with utilising Cambodia's love for soccer and ensuring the two brands had equal representation in the final design

 

The filter contained a selection of branded faceprint and headband options, each incorporating brand elements of Singha and Chelsea. The interactive roar-o-meter fills as the user opens their mouth. Each of these elements work to develop an association between soccer and drinking Singha. 

 

The filter was part of a facebook competition where entrants had to upload a photo/video of themselves in order to win a prize. It was used over 10,000 times, with more than 200 entries across three countries including Cambodia and Vietnam. 

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View the post here.

Auckland, New Zealand  |

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Samantha Weston