Women in Health Tech

This brand extension project for Women in HealthTech was about building a visual identity based on their existing logo.

 

I introduced a brighter, bolder colour palette to create a brand that feels approachable, and modern, while reflecting the diversity of the community.

 

Drawing from the sharp, graphic style of the original logo, I developed a library of custom icons and patterns to communicate the range of conversations explored by the organisation. Paired with clean lines and a playful photography style, the result is a flexible visual system that feels fresh, engaging, and easy to apply across a variety of touchpoints.