Forge is a line of handmade male grooming products developed by a New Zealand barber. The client wanted a brand that would appeal to the target market, and incorporate his interest in music. 

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The brand identity I developed is inspired by the vintage rockabilly aesthetic. This appeals to the brand's target market who... The illustration allowed 

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As part of this project I developed a brand system of patterns that can be applied in different ways, mainly in packaging. These patterns also reference the rockabilly aesthetic through the shapes and colours used.