This assignment challenged us to create a concept for a small business venture that filled a unique void in the market. In response our group of four devised a product to capitalise on popular trends of 2016 - a colouring book inspired by pop culture. 

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My role was to design the brand image. We aimed to convey a youthful and humourous attitude. The name 'waste your time 2k16' encapsulated the facetious nature of the book, also alluding to the annual release of issues. 

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The publication was inspired by internet culture. the modernist aesthetic reflected the youthful attitude of the brand, mainly through the sans serif typeface and monochromatic colour scheme.